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Choose Your Reality Carefully

Choose your reality carefully.

Does that sound like an odd statement to you? What does that even mean? Aren’t we all living the same reality?

The short answer: No, although realities do co-exist, overlap, and tend to be shared. How can that be?

About everybody has heard the sayings…

“Beauty is in the eye of the beholder.”
“Perception is real to the perceiver.”
“See things through their eyes.”

Most people glean over such expressions as merely whimsical notions, but I assure you that’s not the case. And, to take it one step further, if you’re an investor, business owner, self-employed person, or employee… If you work in a service or product industry… Especially if you work in sales, network marketing, or affiliate marketing… “Ha!,” you say. “That’s pretty much everybody who’s a productive member of society.” To that, I’d say, “You’re absolutely right!” And you better KNOW these sayings are more than notions; they’re ways of expressing the fact that reality to every person can, may, and, for the vast majority, does differ. Even more importantly, you’d be well-served to know and understand that that “world”… is chosen by the person living it.

When a person says things like…
“Why?”
“I can’t do that.”
“I can’t afford that.”
“I’ll never be [good] enough.”

They’re right. Likewise, when a person says things like…
“Why not?”
“Of course I can do that; it’s easy.”
“How can I afford that?”
“I deserve that… (job, promotion, relationship, happiness, or opportunity)”

See, the human brain doesn’t know the difference between reality and fantasy – until and unless WE tell it how to qualify the difference. It’s like when people say, “If I can touch it, feel it, smell it, taste it, and see it, I’ll believe it.” Science tells us that, right? And science offers and establishes some pretty cool stuff, so that must be the end-all-that-be-all! Well, yes… and no – because science also tells us that the human brain has the capacity to live a life of illusion, yet believe with 100% certainty it’s real. We tend to say that people who do this on an extreme level — not consistent with what “the rest of us” see, feel, think, and believe – suffer from all kinds of mental issues. Perhaps. I mean, we do know there are people who become a danger to themselves and others as a result of what goes on in their minds. The reality (pardon the pun) is, however, that we ALL do this – to a greater or lesser degree; so I caution you to choose your own reality carefully. And, to take it one step further, if you want to be successful in whatever you do, it’s imperative that you apply this knowledge in reverse.

See, if you’re in sales and you’re only concerned about your own reality, ignoring that chosen by those you serve, you’ll struggle to be successful. If you’re a business owner who fails to consider the challenges faced by your customers, your business may survive but will likely never grow to its full potential. Even investors (who are at the “top of the food chain”) who fail to address “what’s in it” for the other person or parties, may have some success, but it will be much less than it could be. Why? Because if you know how others view their “world” and what’s going on in it, you’ll also know the problems they encounter. And if you know the problems they encounter, you’re much more capable of providing excellent service, solutions to those problems, and win-win investment negotiations, meeting the needs of their reality. This translates into more success for you.

"You can have everything you want if you just help enough other people get what they want." ~Zig Ziglar
Here’s an example I used to use with my son when he was younger that I think illustrates this perfectly – especially in today’s world:

For YOU (by the mere fact you’re reading this), reality is that there are computers, laptops, tablets, smartphones, and so on. These devices yield the power of the internet and a massive amount of technology!

If you take a child, however, at birth, and place them in an environment where they never see or are exposed to such devices, their reality dictates that they do not exist. There’s no internet to them. The technology we all use every day doesn’t exist. People (children and adults, alike) who live in severely impoverished regions, may or may not be aware of what so many of us consider common-place and take for granted. In fact, they may be totally unaware of TV… or radios… or even events happening outside of their immediate area.

So, it is ever-so-important that, if you want to achieve success – whatever that is for you, you

Choose Your Reality Carefully

…because you’re betting the rest of your life upon it.

Your partner in success…

Crystal Schwindt
www.crystalschwindt.com